The actress does look stunning in the ethnic Indian attire as well. The actress is roped in for the advertisement blitz for a whooping payment deal of rupees five crore.
Swati Iyer from Bling! Entertainment Solutions quoted aptly that "Vidya today represents the quintessential Indian woman. She not only dazzles in saris but is also astoundingly self-assured to follow a path charted out only by her at a time when everyone is sporting similar looks. She stands out far apart from the crowd. She brought saris 'back'."
She further added, "Hence it is no surprise that we got her to be the face of the biggest sari brand in the country. We are delighted to represent a personality as unique as her and are extremely proud to play a crucial role in creating Brand Vidya.Today Vidya stands for everything beautiful, real, honest, Indian and fearless. We now also manage her movies and endorsements."
Vidya is also seen mostly draped in saris in her films. Her recent movies ‘Ishqiya’, ‘Paa' and 'The Dirty Picture' are the evidences in the direction. However, she was seen in different get-up in the movies ‘Kahaani’ and ‘No One Killed Jessica’. She mostly flaunted western outfits in these two flicks. Any award function will have Vidya posing in a stunning sari. Her dressing style is almost similar and gorgeous like the legendary Bollywood actress Rekha. She does carry the outfit in style!
Atul Kasbekar is a famous photographer and owner of Bling Entertainment. He is palpably excited about working with Vidya and states "Internally, we have positioned her as India's Meryl Streep. To a movie going audience worldwide, if the venerable Ms Streep's name is in the titles, it is a reason enough to watch the film. We believe that Vidya is now in that league in India by a unique combination of critically acclaimed performances in box office success."
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