Friday, September 21, 2012

Dhoom 3 to be first Bollywood film in IMAX



Yash Raj Films (YRF) and IMAX Corporation today announced that the action thriller Dhoom 3, the next offering from YRF, will be digitally re-mastered in the immersive IMAX format and released in IMAX theatres across India and select global locations next year.

The film marks the first Indian local-language production to be released in IMAX. The Company currently has 14 IMAX theatres open or contracted to open in India.

From producer Aditya Chopra and director Vijay Krishna Acharya, and starring Aamir Khan, Abhishek Bachchan, Katrina Kaif and Uday Chopra, Dhoom 3, is the next installment in one of the most famous franchises in Indian box office history.

The film tells the story of the adventures of Jai Dixit, a no-nonsense cop, and his scatterbrained partner, Ali. The success of Dhoom and Dhoom 2 have established this as Bollywood's pre-eminent franchise.

The IMAX release of Dhoom 3 will be digitally re-mastered into the image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.



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