With her husband clutching her passionately, Aishwarya Rai Bachchan strikes a stunning pose in a Gucci dress in this month’s issue of Vogue magazine. The same dress, from Gucci’s latest collection, was worn by actress Lara Dutta on the cover of Marie Claire in May, and by Bipasha Basu in Verve.
Although it may be the first time three magazines are involved in such an instance, the faux pas is not new. In June, Ash featured in Femina in a Versace gown, which Jacqueline Fernandes also wore on the cover of Vogue the same month. Last year, Twinkle Khanna and Shilpa Shetty ended up on the cover of two fashion glossies in the same Dior gown.
Meanwhile, the debate about whether it is okay for different actresses to flaunt the same dress in magazines rages on. “It is best avoided in case of celebrities. When people see a celebrity in a certain outfit in a magazine, they identify that outfit with that particular celeb,” says fashion photographer Dabboo Ratnani.
“Stars, themselves, are very conscious. But, stylists have to ensure the dress they pick is not borrowed or sent to another publication,” says Arati Thapa, Editor, AsiaSpa India. “It is always good to be the first magazine to present a look, but if a look is strong, it will get repeated,” says Sujata Assomull, editor Harper’s Bazaar India.
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