Music label Sa Re Ga Ma is now strengthening its digital division. They have bought the digital rights to Canada-based Indian adult actor-turned-Bollywood star Sunny Leone’s private content.
Confirming the news, R Madhusudan, vice president digital of Sa Re Ga Ma, says, “She is a celebrity and has a lot of images and videos. We have bought the licenses for these. The huge demand for celebrity imagery prompted us to do this.”
The content comprises Leone’s pictures, photos, videos and trivia, which will be available on the Internet and mobile apps.
“It’s available on the web and mobile services like Airtel, Docomo and Reliance. The download is free, but one has to pay a daily or weekly subscription fee,” he says.
Ask how he plans to promote the product, and he says, “We ran a contest and a lot of people have participated. We will pick a couple of lucky winners who will have the opportunity to meet Sunny,” says Madhusudan.
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