Saturday, August 24, 2013

‘Madras Cafe’ suffers blow in UK, Tamil Nadu



Madras Cafe, which opened Friday, features John Abraham as an Indian secret agent sent to Sri Lanka during the island’s decades-long conflict between the government and separatist Tamil rebels.

But the film has failed to reach a number of cinema halls after ethnic Tamil populations in India and in Britain complained that they were unfairly portrayed.

“Our UK exhibitors, Cineworld, decided to hold back the film after protesters gathered outside their UK offices,” said Rudrarup Datta, marketing head at the film’s Indian co-producer and distributor Viacom18 Motion Pictures.

“Exhibitors do not want to take a risk and withdrawing screenings of the film is their prerogative,” Datta said.

No British cinemas are currently showing the film although they were still hopeful of a release at a later date, he added.

A full release has gone ahead in the United States, Canada and the United Arab Emirates.

Indian media reports said theaters also refused to show the film in southern Tamil Nadu state after protests from its large Tamil population.

Activist group Naam Tamilar (We Tamils) asked the state government to block the film’s release, unhappy that rebels were depicted as “terrorists,” according to media reports.

In Britain, an online petition was launched calling for a halt to the film’s release there because it was believed to portray Tamils “in a poor light.” Nearly 2,000 people have given their support to the petition.

The film passed India’s censors with no cuts and a parental guidance certificate, and was classified for those aged over 15 in Britain, while director Shoojit Sircar has insisted the movie does not take sides.



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